http://thenextweb.com/socialmedia/2011/05/14/the-7-social-media-marketing-essentials-for-brands/
As I was researching articles on the “Big 7” of social media, I came across an interesting article about 7 practical uses for social media for businesses. As I have worked with various businesses to assist in advertising, the one thing they never say no to is, social media support. Every business owner knows that social media is important, it affects the way that their business is viewed by others. However, not many know how to utilize social media. I am excited for this class so that I might have a few more answers for them by the time this class is over.
One of the ways stated in this article that social media could be beneficial to a company was through internal communications. They listed a few websites apart from the Big 7, but also talked about how companies could use Facebook groups to help organize and keep employees in the know about things happening in the work place. The article also spoke of utilizing sites such as YouTube so help promote branded content.
Customer service can become outstanding through social media. Companies can use it to receive instant feedback about products and services. This can go good or bad for a company. The article talked about how the world is becoming more transparent through social media. If a company is lying or hiding something, it is easy for the world to catch wind of it through a simple Facebook or Twitter update.
People seem to be concerned that Facebook membership is slowing, they are taking it as a sign that the world is moving on to the next great thing. However, I feel that as people are becoming more competent with computers, there is only room for more growth. The article compared Facebook to MySpace. ” Many think Facebook will have a similar fall from grace one day and that we will move on to the next big thing but to think like that would be foolish. You need to think of Facebook not as a website but as a platform which will become as important as the internet or Google itself. Facebook is starting to force it’s way on to websites, it’s being built in to the core of mobile phones and soon you’ll be buying stuff through there and it will influence search results. Facebook is not going away any time soon.”
This article was not related at all to the other one. I just thought it was interesting to see that even the people who were originally against Facebook and finally making a profile. Facebook and social media are becoming a way of life. Those who do not get on board will be left behind.
I agree with you about the permanence of facebook. Unlike Myspace, it's integrated with almost every significant website on the web. I do not think Facebook will slow down- it is just now finally getting the attention of CMO's all over the world. Most of them I guarantee you are studying and trying to understand what all the clatter is about. It hasn't even come close to hitting hits saturation point yet.
ReplyDeleteMy favorite line was- "Those who do not get on board will be left behind." It's true. People that refuse to use facebook surprise me. Many people still think it's a time waster and not an honorable use of resources. Those people will certainly be disadvantaged unless they are in careers that are not affected by networking or people in any way... can't think of any careers like that.